type_selection.pdf

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The Right Font

for the Job

Type Selection: Beyond the Look of the Letter

F

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A

Type Selection

Beyond the Look of

the Letter

How do I know which

font is right for the job?

Why do some fonts cost more than others? Why are there so

many versions of the same typeface? These are good questions.

Fortunately, we have answers. Introducing the irst edition of

FontShop Fundamentals, an educational series dedicated to type tips

and design ideas. Let’s go beyond form and dig into font function.

Below are four main ways fonts can difer, even if most of their letters

look the same. Save, bookmark, or print this document and ask

yourself these questions the next time you’re choosing type.

www.fontshop.com toll free at 888 ff fonts 415.252.1003

1.

The font has the right form.

What about the function?

A few years ago, you had to make a decision between TrueType or

PostScript and Mac or Windows. Today, the choice is usually fairly simple:

OpenType is the most convenient and full-featured font format, compatible

with all modern screen and print worklows.

All the extras that are commonly spread across multiple PostScript or

TrueType iles can live in one OpenType ile. Best of all, OpenType is a

truly cross-platform format. You can use the same font on Mac or Windows

machines without converting the font or fearing relow.

Cyrillic

Greek

Swashes

Regular

Regular

Ligatures

Alternate Glyphs

Swashes

Expert

Fractions

Superscript

Subscript

Mac &

Windows

Oldstyle

Figures

Figures

Oldstyle/Lining

Proportional/Tabular

Fractions

Ordinals

Superscript

Subscript

Small

Caps

Regular for

Windows

Ornaments

Small Caps

Ornaments

& Borders

Central

European

postscript font

opentype font

OpenType is the best choice for graphic designers working in updated

versions of Adobe® CS and QuarkXPress®. It’s often the best choice for

non-designers as well, such as users in the corporate environment who

want cross-platform compatibility or who set type in Greek, Russian, or

other Eastern European languages.

www.fontshop.com toll free at 888 ff fonts 415.252.1003

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If you use applications like Microsoft® Oice® and QuarkXPress® 6.5 (or

older) which don’t support OpenType’s advanced features, and you need

access to extras like small caps and alternate glyphs, you may need to

stick with legacy formats for now. Or check out Oice FontFonts which are

OpenType fonts created speciically for MS Oice.

2.

Does it include all the features I need?

Most fonts contain the basic characters you need for setting a line of text,

but often it’s the extras that set one version of a typeface apart from the

others. Additional glyphs have the power to save you time, or make your

work look great, and read well. Here’s how.

Height in Kilometers

arnhem

Typographic Features. Some fonts come with one style of capitals and

one kind of igure set (numbers). That will work ine for most headlines

and display work. But if you’re setting body copy or columns of data you

may need small caps and appropriate igures such as oldstyle igures for

text, tabular igures for tables, and proper fractions. Most professional

fonts have all these extras.

www.fontshop.com toll free at 888 ff fonts 415.252.1003

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Written by Seamus Smith

berranger script

Natural Ligatures

Avoids duplicate letterforms

n

n

suomi hand script

Authentic letter connections

Ligatures and Contextual Alternates. Sometimes you can get by with

a basic handwriting font, but to truly replicate the natural low and

variation of a pen on paper, an advanced script employs ligatures and

glyphs that change according to their position in a word.

ff unit

Stylistic Alternates. A single typeface can take on a completely diferent

lavor simply by using alternate letterforms. When you buy a font like

FF Unit that has a large set of alts it’s almost like you’re getting several

typefaces in one.

3.

Does it speak my language?

Nearly every commercial font contains all the characters you need for

Western European languages, such as English, Spanish, French, German,

Italian, and those of Scandinavia. Fonts that support Central (ce) and

www.fontshop.com toll free at 888 ff fonts 415.252.1003

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