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QUALITATIVE INQUIRY / August 2002
Valdivia /ETHICS FROM THE MARGINS
bell hooks: Ethics From the Margins
Angharad N. Valdivia
University of Illinois
Thisarticleexploresmuchofthebodyofbellhooks’swork.Itanalyzesherlongtrajectory
from her opening salvo, Ain’tIaWoman , to her latest books and essays in a framework
thatcontextualizesherexplicitandimplicitethicalstancesintermsofissuesofmulticul-
turalism, feminism, and the media. Using a multipronged approach that questions cen-
tral ethical questions of community, autonomy, voice, inclusion and exclusion, access,
and representation, bell hooks challenges us to construct a transnational, feminist, and
multiculturalistprojectthatwillallowustointerpretandcriticizethecontemporarysit-
uationanditspopularculture.bellhooksstandsoutasanunflinchingcriticandcontrib-
utortoabodyofworkthatremindsusthatmuchofourreceivedintellectualtraditionsas
well as new and current scholarly work, popular debates, and mass media products
remainembeddedinaframeworkofanalysis,production,andrepresentationthatserves
to oppress and not to liberate.
When intellectual work emerges from a concern with radical social and
political change, when that work is directed to the needs of the people, it
bringsusintogreatersolidarityandcommunity.Itisfundamentallylife-
enhancing.
—hooks and West (1991, p. 164)
Ido,however,wishtohelpmakeaworldwhereinscholarshipandwork
by black women is valuedso that we will be motivatedto do such work,
so that our voices will be heard. I wish to help make a world where our
workwillbetakenseriously,givenappreciation,andacclaimed,aworld
in which such work will be seen as necessary and significant.
—hooks (1989, p. 48)
In the vast andever-growing arena of feminist, transnational, multicul-
tural studies, bell hooks 1 stands out as a prolific and vocal contributor. Con-
temporary scholars of this wide-ranging area delve into global, race, ethnic,
class, andsexuality issues in relation to culture, politics, andeconomics, in
sum the global/local situation that envelops us all (Grewal, 1996; Ong, 1999;
Author’sNote:TheauthorwouldliketothankMarieClaireLegerandDiem-myBui,as
well as Sharon Bracci, CliffordChristians, andCameron McCarthy for their insightful
comments.
Qualitative Inquiry, Volume 8 Number 4, 2002 429-447
© 2002 Sage Publications
429
430
QUALITATIVE INQUIRY / August 2002
Shohat, 1998). Given the wide reach of new telecommunications technolo-
gies, as well as the continuedproliferation of U.S. media andour location as
students and scholars within the beast, as it were, issues of identity and
oppression must remain at the forefront of our research andactivist agenda.
Feministscholarswhoseanalysisofgenderoppressioniscarriedouttoendit
inevitably play an activist role. Similarly, scholars of race andethnicity pur-
sue their studies to reveal the explicit and implicit discriminations and dis-
cursivestrategiesthatservetoprivilegeWhitenessaswellastheconstructed
nature of the concept and deployment of race. Thus, by definition, ethical
questions of community, autonomy, voice, inclusion andexclusion, access,
andrepresentation challenge us transnational, feminist, multiculturalist
scholarstocomplicateourfutureutopiasandourpresentcriticism.bellhooks
stands out as an unflinching critic and contributor to a body of work that
reminds us that much of our received intellectual traditions as well as new
and current scholarly work, popular debates, and mass media products
remain embedded in a framework of analysis, production, and representa-
tion that serves to oppress and not to liberate.
Inavolumesuchasthisone—devotedtoissuesofethicsandcommunica-
tions—bell hooks is all the more relevant. Not only has hooks contributedto
feminist discussions about ethics in her prolific writing (Sanders, Cannon,
hooks, Townes, & Copeland, 1989), but she has explicitly confronted ethical
issues in her own essays (hooks, 1984, 1989). Her engagement with ethical
issues is more of a diffuse treatment rather than a philosophical probing. In
what is almost a politicization of ethics, she relates issues of representation,
media production, and identity formation to Black people and people of
color. For bell hooks, as for many contemporary activists of civil rights and
thebroad-rangingfeministmovement,issuesofethicsandrepresentationare
centraltocontemporarystrugglesaboutrepresentationandbecometheorga-
nizing andmobilizing issues of force for a minority politics of ethics in the
UnitedStates(see“Let’sGetRealAboutFeminism,”1993),whichoughtto,in
turn,inform,change,andrevolutionizethemainstream.Thisarticleexplores
feminist discussions as they overlap with some of the major concerns hooks
expresses in her essays. It situates the implicit politics of ethics suggestedby
hooksinhervastcorpusofculturalcritiqueasitrelatestothefeministthemes
of voice, authority, andappropriation. Finally, it illuminates how hooks has
applied this politics of ethics to her analysis of the media.
In particular, bell hooks’s work has varied(andcontinues to evolve)
betweentestimonial,academicprose,andsocialcriticism,withagreatdealof
overlapandhybridity.Latelyshehasevenventuredintochildren’sliterature
(hooks, 1999a) similarly to Gloria Anzaldúa, roughly her counterpart in
Latina/Latino studies. What remains unchanged, throughout her corpus, is
her commitment to a politics that foregrounds gender, race, sexuality, and a
critiqueofcapitalismbasedonaMarxiananalysisthatneverforgetsissuesof
class (hooks 2000b), both on a local andon a global level. She is one cultural
Valdivia /ETHICS FROM THE MARGINS
431
critic who continues to use the concepts of colonialism andimperialism to
describe the contemporary situation. Moreover, drawing on Tony Cade
Bambara’s(1970)work,hookswasoneoftheearliestvoiceswithinthesecond
wave of the women’s movement to speak out against the racism within that
movement as well as being a similarly early critic of the sexism within the
civil rights movement. An increasingly influential voice within feminism,
socialism,AfricanAmericanstudies,andculturalstudies,neverabandoning
any of them nor desisting from their sharp critique, she stands out as a long-
timecontributortoissuesofmediaingeneralandfilminparticular.Herwork
can all be seen as implicit andexplicit attempts to expandanddeconstruct
mainstream ethics.
BRIEF BIOGRAPHY
Born Gloria Jean Watkins in 1952, bell hooks grew up in segregatedKen-
tucky in a nuclear family of five sisters, a brother, a mother anda father, with
nearby extended family. She deems the composition of her family important
tonoteasitchallengessomeofthesociologicalandmostpopularculturerep-
resentations of the Black family as dysfunctional due to missing men in gen-
eral andthe absent father figure in particular. Important to her life were both
religion—as her family were members of a Black Baptist church—andthe
written word, which throughout all the stages of her writing career have
translated into spiritually guided prose. In a childhood described as painful
andalienating as well as self-enhancing, hooks claims to have foundsolace,
comfort, andliberation through the written word, whether secular or reli-
gious.Shebegantodevelopherkeensenseandtheoryofjusticeandprivilege
as a young girl watching both her father andher brother enjoy a dispropor-
tionate authority andcontrol in family andcommunity matters as well as
learning from her grandfather’s more just ways.
Avocalyoungsterwithabrilliantintellectualcuriosity,sheexcelledinher
studies and attended Stanford University as an undergraduate in the 1970s.
As she encountered women’s studies, other radical movements of the time
andin that geographic area, andher first dose of living in a White elitist set-
ting,hookspennedherfirstofmanybooksinherstillprolificcareerunderthe
lowercase pseudonym of her great-grandmother’s name. 2 Ain’tIaWoman:
BlackWomenandFeminism (hooks,1981)wasnotonlywrittenwhenshewasa
19-year-old undergraduate but was also listed by Publishers’ Weekly in 1992
among the 20 most important women’s books in the past 20 years
(www.artculture.com). Her continuing studies led her to pursue a doctorate
in English at the University of Wisconsin, andher first faculty appointment
was in English and Black studies at Yale University.
Despite this elite academic trajectory, hooks has maintained a strong and
continuingdedicationtohaveherworkbeaccessibletoawiderangeofaudi-
432
QUALITATIVE INQUIRY / August 2002
ences. This was the reason that her first book andmost of her other works do
not have endnotes and sometimes also not a bibliography. In an interview
withCornelWest(hooks&West,1991),sheclaimedthatshecarefullythought
through this code of publication as she surveyed different working-class
communities as to their reaction to endnotes. Her finding that they immedi-
ately thought that an endnoted book was not meant for them to read guided
herdecisionnottohaveendnotesinherbooks.Itisimpossibletotellwhether
this move is solely responsible for the longevity andpopularity of her work,
onethatisunparalleledbythatofnearlyanyothercontemporaryintellectual.
Afterteachingwomen’sstudiesatOberlinCollege,bellhooksmovedtoCity
College of New York, where she is a DistinguishedProfessor of English, and
she currently resides in New York City. Her most current books (and by the
time of publication, this is boundto be an outdatedlist) include Happy To Be
Nappy and Remembered Rapture: The Writer at Work ,bothpublishedin1999,as
wellas AllAboutLove and WhereWeStand publishedin2000. 3 Thislatterbatch
of written work signals an ever-increasing productivity as well as a turn to
more reflective writing.
LESSONS FROM FEMINIST ETHICS
As Steiner (1989) reminded us, the feminist project, as heterogeneous as it
may be, sets out to challenge oppression andtherefore is implicitly and
explicitly an ethical project. In the proposed change and/or eradication of
presentpatriarchalsystemsanddiscursivestructures,weneedtoaimfordif-
ferent norms andvalues. In sum, we needto come up with a revisedor alto-
gethernewethicaltheory.Ifwedefineethicaltheoryas“anefforttoarticulate
moral obligation within the fallible andirresolute voices of everyday life”
(Christians,1999,p.76),especiallyonethatissensitive,andindeedguidedby
the gender, racial, and class diversity of any given culture in the contempo-
rarysetting(Brennan,1999;Christians,1997),thenbellhooksbecomesacen-
tral voice and theorist in our pursuit to develop a new paradigm of morality
capable of delivering our popular culture from persistently racist, sexist,
homophobic, imperialist, and classist normative ideals.
Just as we cannot say there is only one feminism (something that bell
hooks has been instrumental in foregrounding), nor can we say that there is
only one approach to feminist ethics. Although feminists can largely agree
that feminism is a project that seeks to understand, analyze, and end the
oppressionofwomen,thereisnonecessaryagreementonhowtoachievethat
goal. However, by the year 2001, feminist ethics is a well-trodden path often
overlapping with other intellectual movements such as liberalism,
poststructuralism, andpostmodernism. Whereas feminist theory is commit-
tedtoamoralviewthatwomenareworthwhilebeings(Lugones&Spellman,
1983), feminist ethics seeks to position women as moral agents andtherefore
Valdivia /ETHICS FROM THE MARGINS
433
account for women’s moral experience (Brennan, 1999). At the very least,
feministethicscanbeginbycriticizingtheexclusivelymalecanonatthelevel
ofartifactandtheexclusionofwomenandgenderattheleveloftheory.Only
recently have scholars such as Alison Jaggar, Seyla Benhabib, Sandra Har-
ding, and Iris Young, among others, been included in overviews of contem-
porary ethics. In fact, although Carol Gilligan’s (1982, 1987) ethics of caring
may have solidified the notion of gender difference, it was undoubtedly one
of the first feminist interventions in a then purely male andmasculinist field
of ethics (Brennan, 1999; Steiner, 1989). Still in most generalist ethics over-
views,feministapproachesareincludedasanaddition,notasacoreorganiz-
ing principle of the field. Brennan (1999) suggested that
feminist ethics as an academic pursuit begins with the claim that traditional or
mainstream ethics, as practiced largely by white middle- and upper-class men,
has constructedethical theories which reflect the experiences of this group and
leaveout,ormakeitimpossibletomakesenseof,theexperiencesofwomenand
others. (pp. 860-861)
As such, feminist ethics challenges the principles anduniversality of main-
stream ethics.
Fromastandpointofrace,mostcontemporaryscholarsagreethatraceisa
socially constructedcategory, which nonetheless serves to structure contem-
porary life (Lopez, in press). Although ethnicity is often appliedto culture
andracetobiology,thistheoreticaldistinctiondoesnotneatlytransfertopol-
icy andmedia representation. If we share a commitment to universal princi-
plesofjustice,raceprejudiceanddiscrimination—whatW.E.B.DuBoiscalled
“thecolorline”in1903—issuesofraceandethnicityremainsomeofthemost
relevant andpressing issues facing us today (Hill Collins, 2000). Differenti-
atingandassumingsuperioritybasedonasociallyconstructedracialsystem
challenges the “logic of universalistic morality of mutual respect among all
human beings, a morality that presupposes our equality as human beings”
(Appiah & Gutmann, 1996, p. 164). Race is a socially constructedcategory
whose contradictory presence cannot be denied. Race accords value and
worth in our social structure, rendering some superior and others inferior.
Although the race line may be complex, dynamic, and self-preserving, this
doesnotmeanthatwearereadytothrowthelanguageandlawofraceoutthe
window while strategizing to leave racism behind us (Lopez, in press).
Contemporary ethical issues, many of these in health andscience with
immediate life and death ramifications, such as abortion (Brennan, 1999);
healthtrials,especiallyinAIDSresearch(Rothman,2000);anddoctor-patient
privacy (Shildrick, 1997), point to the absolute necessity to continue our
efforts to develop ethical theories that are inclusive and have the potential of
promoting the common good. What feminist scholars and activists strive for
is an inclusion of the position of, consequences for, andopportunities for
womenandthereforeforhumankind.Aretheories,laws,andstudiesofabor-
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