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The
Giants
of
Sales
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The
Giants
of
Sales
W
hat
D
ale
C
arnegie
,J
ohn
P
atterson
,
E
lmer
W
heeler
,
and
J
oe
G
irard
C
an
T
each
Y
ou
A
bout
R
eal
S
ales
S
uccess
Tom Sant
American Management Association
NEW YORK
•
ATLANTA
•
BRUSSELS
•
CHICAGO
•
MEXICO CITY
SAN FRANCISCO
•
SHANGHAI
•
TOKYO
•
TORONTO
•
WASHINGTON, D.C.
Special discounts on bulk quantities of AMACOM books are
available to corporations, professional associations, and other
organizations. For details, contact Special Sales Department,
AMACOM, a division of American Management Association,
1601 Broadway, New York, NY 10019.
Tel.: 212-903-8316. Fax: 212-903-8083.
Web site: www. amacombooks.org
This publication is designed to provide accurate and authoritative
information in regard to the subject matter covered. It is sold with the
understanding that the publisher is not engaged in rendering legal,
accounting, or other professional service. If legal advice or other expert
assistance is required, the services of a competent professional person should
be sought.
Library of Congress Cataloging-in-Publication Data
Sant, Tom.
The giants of sales : what Dale Carnegie, John Patterson, Elmer Wheeler, and
Joe Girard can teach you about real sales success / Tom Sant.
p. cm.
Includes index.
ISBN 0-8144-7291-5
1. Selling.
2. Sales management.
I. Title.
HF5438.25.S265
2006
658.8
1—dc22
2005033827
2006 Tom Sant.
All rights reserved.
Printed in the United States of America.
This publication may not be reproduced,
stored in a retrieval system,
or transmitted in whole or in part,
in any form or by any means, electronic,
mechanical, photocopying, recording, or otherwise,
without the prior written permission of AMACOM,
a division of American Management Association,
1601 Broadway, New York, NY 10019.
Printing number
0987654321
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