A Practical Guide to Designing With Data - Suda_ Brian.pdf - A Practical Guide to Designing With Data (2413) - superktos86

A Practical Guide to Information Architecture

A Practical Guide to

Designing

with Data

by Brian Suda

A Practical Guide to Designing with Data

by Brian Suda

Published in 2010 by Five Simple Steps

Studio Two, The Coach House

Stanwell Road

Penarth

CF64 3EU

United Kingdom

On the web: www.ivesimplesteps.com

and: www.designingwithdata.com

Please send errors to errata@ivesimplesteps.com

Publisher: Five Simple Steps

Editor: Owen Gregory

Production Editor: Emma Boulton

Art Director: Mark Boulton

Designer: Nick Boulton

any means, electronic or mechanical, including photocopy, recording or any information storage and

retrieval system, without prior permission in writing from the publisher.

ISBN: 978-1-907828-00-3

A catalogue record of this book is available from the British Library.

iii

A Practical Guide to Designing with Data

Foreword

Jeremy Keith

I have known Brian Suda for many years. We irst met through

the microformats community, where he uses his skills to make

structured data readily available and easily understandable.

Now he is applying those skills to the world of data.

I am covetous of Brianʼs mind. It is the mind of a scientist,

constantly asking questions: “What was the irst man-made object

with a unique identiier?”, “What would a hypercube of bread

classiication look like?”, “What would it sound like to say all ifty

of the United States at the same time?”

Okay, that last one was from Family Guy. But whereas you or I

would be content to laugh at the joke and move on, Brian actually

tried it by layering ifty audio recordings on top of one another.

For the record, it sounds like this: Mwashomomakota.

As you would expect from such an enquiring mind, this book

is not a shallow overview of graphs and charts. If you are looking

for a quick ix on how to make your PowerPoint presentations pop,

this isnʼt the book for you. But if you want to understand what

happens when the human brain interacts with representations of

data, you have hit the motherlode.

It isnʼt hyperbole to say that this book will change the way

you look at the world. In the same way that typography geeks canʼt

help but notice the good and bad points of lettering in everyday

life, youʼre going to start spotting data design all around you.

Better still, you are going to learn how to apply that deep

knowledge to your own work. You will begin asking questions

of yourself: “Am I communicating data honestly and efectively?”,

“What is the cognitive overhead of the information I am

presenting?”

Your mind will be more Suda-like once you have read this

book. The phrase “change your mind” is usually used to mean

“reverse a decision”. I want to use the phrase in a diferent, more

literal way.

This book will change your mind.

A Practical Guide to Designing With Data - Suda_ Brian.pdf

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